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Imagine owning a department store, and for every consumer that came into your
store, a sales representative followed him around observing every item he
looked at, picked up, purchased, or put back down. Imagine the knowledge
you would
gain from knowing exactly what products interested your consumers.
On the Internet, we can provide you the means to
acquire this data and help you use it successfully.
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The first step in improving your site
traffic and consumer experiences is to analyze your current traffic.
There are many trends that can be drawn from the current site traffic by asking
the right questions, such as:
Where did the consumers come from?
How long did they stay?
On what page did they exit?
These questions will tell you what web site consumers see most before entering
your site, what pages they find most interesting, and where they seem to lose
interest. Sources that attract quality traffic need to be magnified in future campaigns.
Sources that create a decrease in traffic also need to be identified to avoid
recurrence. Already, some of the guess work regarding what marketing avenues
to pursue have been removed.
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Identification of your target audience is becoming a reality, and
it is taking less of your time and money.
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Soon, you can begin to strategically place marketing campaigns that
will attract your targeted customer base.
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How can we analyze all of this? Traffic reports. They allow us to determine
information about the user and his experience on your site.
Here are some of the things we can track:
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 Keywords used in a search engine
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Search engine used
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Pages visited on your site
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Length of time spent on your site
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Length of time spent on each page
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Last page visited before exiting
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Please refer to our Frequently Asked Questions to learn
more about Online Marketing, or
contact us
so that we can answer any important questions that you may have.
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